Flower Farming 101 workshop
Turn your dream of flower farming into a reality with our in-depth Flower Farming 101 intensive workshop. Over two packed days, you’ll gain the tools and knowledge needed to create a thriving farm business. Learn everything from crop planning, succession planting, field preparation, seed starting and proper harvesting techniques to business essentials like building sales outlets, pricing strategies, and crafting a strong online presence. Experience the peak of the flower season on a working farm and take home a 50+ page course book filled with resources, tips, and insights. Whether you’re starting fresh or looking to grow your farm, this workshop will equip you with the skills to flourish.
We understand how exciting and overwhelming it can be to take the leap and start something new. Flower farming is not only about pretty flowers – in fact, growing flowers is perhaps the easiest aspect of being a flower farmer. Farm businesses are complicated to manage; producing high-quality and long-lasting flowers and figuring out how and where to sell those flowers paramount to running a successful operation. We recognize that budgeting for professional development is an investment, especially when you are first starting out, and we promise to honor that investment and share the expertise and knowledge that has made our farm so successful. We did not have the opportunity to learn in a small group from a seasoned farmer before we started, and so spent countless hours doing research, trying to emulate farms with vastly different growing zones/conditions and generally making mistakes; we designed this Flower Farming 101 Workshop to help give you a jump start to success and to be the resource that we wished we had years ago.
“This workshop was one of the best investments into my education that I’ve ever made! There was so much helpful information; Niki and her team were extremely warm, friendly, and welcoming; and they did an amazing job turning the workshop into an aesthetically pleasing experience. I felt an instant community among the women who gathered there to learn and share their enthusiasm for flowers. I would most definitely recommend this workshop!”
“It was an honor to learn from Niki and her team at Flourish Flower Farm! Niki is an accomplished flower farmer who is passionate about sharing knowledge and helping others succeed. I’ve taken several online courses about flower farming, but nothing compares to the real-life interaction you’ll get through this course. I loved that I got to interact with other like-minded people, ask questions, make connections, and get my hands dirty on the farm. Niki is well-aware that the course is an investment of your time and money, and she successfully delivers the resources you need to start your own flower farm. I could go on and on about how valuable this course is, but it’s hard to put into words. I highly recommend you find out how life-changing this course is for yourself!”
What you will learn
Our 2-day in-person Flower Farming 101 Workshop is perfect for beginning or aspiring flower farmers. With the group size intentionally limited to a small number of guests, you will receive lots of one-on-one time with Niki and the experienced Flourish staff – plus learning from and connecting with the other attendees is always incredibly valuable. Each day will be full of hands-on learning, planning and discussion and we will cover the following topics:
Business: structuring a farm business, identifying sales outlets, finance & pricing, administrative tools and systems, creating website, social media & more
Flower Farming: crop planning, variety selection, succession planting, harvesting, proper stage of harvest and post-harvest treatment, seed starting, soils, field preparation and layout, farming maintenance, equipement and more.
Plus you will create market bouquets and fully experience a working flower farming during the peak season.
Details
Workshop registration includes lunch for both days and a group dinner on the farm. The workshop is held at Flourish Flower Farm in Asheville, NC. You will also receive our 100+ page coursebook, as well as other goodies from our sponsors. Attendees are responsible for their own transportation and lodging.
date: May 1-2, 2025
All Flower Farming 101 attendees will receive a discount to attend a Floral Design Essentials class. We will email you a discount code!
All purchases are non-refundable and non-transferable; open to participants ages 12+. Our workshops are limited to a small number of participants and the entirety of the workshop will take place outdoors, rain or shine. A note about safety: Your safety on the farm is paramount and we ask guests to remain on marked paths and follow all instructions from farm staff. Flourish Flower Farm is a working farm with uneven terrain and other risks. We want you to enjoy the experience fully and to remain safe at all times.
